Nate Paul / Design Lead
Overview
A healthcare product that empowers employees to select the best plan for their needs or for companies to improve their employees’ understanding of how to choose and use their benefits. Needed help transforming their user experience to be more competitive. Emphasis was made on responsive design and inclusive design.
My Role
- Prototype
- UX Design
- UI Design
- Freelance Design Lead
Hub Page
Created a Hub page where the client's employees would start, return and finish tasks. The challenge here was to provide as much information to intended users without overwhelming them with excess. An uncluttered UI was essential to the success of the product.
Accessible, Responsive Design
The new experience had to have visual appeal on any device. Special attention was poured into the UI to meet AAA color contrast standards.
Making It Even Easier
The new design had to make the sometimes intimidating experience of choosing a healthcare plan easy, straight-forward, and even fun. Educational prompts were included at critical stages to help those users that needed just a little more information to ensure everyone had the data they needed to make a confident decision.
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